America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps—product, price, promotion, and place—takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing. Kotler is professor of marketing at Northwestern University’s Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide.
Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world.
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To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us.
Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe.
But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back!
The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows.
The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product.
But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!!
And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles.
What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about!
Apple spends a fortune on advertising — you’d never know it….you’d never know it!
So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals).
And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?”
And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases.
But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe!
And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways.
And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do!
And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value!
A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that.
But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today.
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WordPress has become the industry standard for building a website. There are tons of themes (both free and paid), plugins to jazz up your site, and endless customizations to explore. In this class which was taught live on June 6, 2015, Mark Collier and David A. Cox will show you the basics of how to navigate a WordPress website. Below there is a giant list of links and resources to help you on your journey.
Adding the Visual Composer plugin gives you the ability to add text, images, buttons, columns, and more by dragging and dropping. If the theme you’re using doesn’t have a similar feature, I highly recommend Visual Composer. http://bit.ly/PCO-visualcomposer
Bluehost: Who we recommend for Domains and Web Hosting
MARK’S TOP PAID WORDPRESS THEMES:
X Theme: http://bit.ly/PCO-X-Theme
Jupiter Theme: http://bit.ly/PCO-Jupiter
Enfold Theme: http://bit.ly/PCO-Endfold
MARK’S TOP WORDPRESS PLUGINS
Simple Page Ordering: http://bit.ly/1Td9VOb
WordPress SEO by Yoast: http://bit.ly/1QOkVgZ
Gravity Forms: http://bit.ly/1B8pf8W
Clean Talk: http://bit.ly/PCO-cleantalk
iThemes Security: http://bit.ly/1QqOpXx
Mark’s Top 7 WordPress Plugins (VIDEO)
Your First WordPress Blog Post (VIDEO)
Learn how to create a website step by step with no step skipped. Why make your website just ok, when you can have an extraordinary WordPress website? This is the best I have ever done and I will show you how in under 3 hours.
Install WordPress 00:10:41
Create Your Website
Login To WordPress 00:14:52
Change Password 00:15:47
Update WordPress 00:16:57
Uninstall Unnecessary Plugins 00:17:29
Get TESSERACT Theme 00:18:57
Install TESSERACT Theme 00:20:31
Header Navigation Colors 00:21:58
Navigation Link Colors 00:22:53
Site Title & Tagline 00:23:45
Remove Sample Page 00:24:29
Add All Pages 00:24:50
Add Menu 00:26:14
Build Home Page
Setup Home Page 00:27:55
Remove Sidebar 00:29:44
Add Plugins 00:30:52
Edit Home Page 00:35:16
Remove Title 00:38:14
Download Images 00:40:17
UnZip Images 00:42:12
Build Your Home Page 00:42:47
Add Logo 01:27:48
Create Credits Page 01:30:20
Add Footer Menu 01:31:57
Create About Page 01:33:31
Create Our Work Page 1:48:39
Build Services Page 01:57:13
Create Contact Page 02:09:17
Top Navigation Buttons 02:15:08
Social Media Icons 02:21:22
Make Headline Responsive 02:25:01
Background Position 02:26:22
Updating Your Theme 02:28:17
How To Make Great Looking Websites 02:29:28
Learn how to create a website or build a blog on your own domain, with WordPress, without coding, all in under 2 hours.
This course will enable you to build a professional website on your own domain in less than a couple of hours AND teach you a skill set that will blow open your possibilities for entrepreneurship!
NOTE: Throughout my course you will be referred to video lessons. While everything in video lessons are as up to date as possible (I frequently update the video lessons), the place to check for the most up-to-date information is in the video descriptions (on the same page you watch the videos). This can be the video descriptions on the pages of the LIONS CLUB website, or the video description of the Udemy or YouTube pages. Be sure to read the video descriptions of each video before watching the video itself.
♫ What are the requirements?
NO PRIOR EXPERIENCE REQUIRED.
♫ What am I going to get from this course?
Over 6 lectures and 3.5 hours of content!
To build a website or start a blog on your own domain using WordPress in under 2 hours.
What is the target audience?
ALL INSTRUCTIONS ARE FULLY DETAILED AND STEP-BY-STEP SO ANYONE CAN FOLLOW THEM EASILY.
1. How to buy a domain, a hosting account, connect the two, and install WordPress.
2 How to add posts, pages, use widgets, add a sidebar, and add themes.
3 How to add social media buttons, a contact form, Google Maps, and PayPal buttons
4 How to set up a mailing list sign up form and automated newsletter.
This Web Design Tutorials for Beginners will teach you HTML, HTML5, and Cascading Stylesheeyts (CSS).
I donot own this video. All copyrights belong to Tutsplus.
It is aimed at complete beginners to the subject, and assumes you have no knowledge of creating web pages. The course has been designed to work on just about any operating system.
This Web design course will teach you how to build a website in 30 days. Ready to design your first website but not sure how to start? Ian Yates, Editor of Webdesigntuts+ and veteran web designer, walks you through every step of getting your first web design up and running. From the planning stages up until the pages go live, you’ll get expert guidance on how to make sure your first design gets done, and done right.
It will help you understand the functionality of a website, teach you to how to properly upload web-friendly files to the web, and how to use FileZilla to successfully upload your website online. Understand important concepts such as choosing the correct domain name and how to host your account. You will also learn new techniques on how to make money from your online web business.