In order for a business to grow and become successful via the web, it must first find a way to market itself and reach the audience it wishes to sell to. To do this, the best method has always been search engine optimization. This is a tricky marketing approach due to all the options that it provides newcomers. Follow some basic strategy guidelines and you will have a higher rate of success.
When setting up your site with SEO, be aware of how search engine spiders view your page. For example, while using images for navigation links may look attractive to human viewers, it will hurt your search engine rankings. Your rankings, and your reputation for users with accessibility issues, will be increased if you use primarily text or at least provide a text alternative for image links.
If you want to find a certain phrase and you're using a search engine, put quotes around the phrase to bring back results with those exact words. "Orange juice containers" will bring back only results with those three words in that order, while simply searching for orange juice containers (without quotes), will bring back results with less accuracy.
When it comes to search engine optimization, good old reciprocal links still have a small but significant role to play. When two websites swap links, the process benefits the standing of both sites on the search engine results pages. Any link pointing to a page helps it in the SEO process, and trading a link is a reasonable way to get another one.
These are just a few good ways to build the foundation of a successful empire. They should be followed even when you have progressed into the CEO of a million dollar company. This is because SEO will always be a powerful and growing way to market your company that can keep your business afloat in even the toughest economical times.